There’s this thing. It’s called the V-Performance Academy at Spring Mountain. Nobody knows about it.

To entice owners to visit it, we took a unique vehicle feature and created an experience that lives beyond the day.

We delivered a welcome kit with a custom SD Card used to capture the thrill of the track with the Performance Data Recorder feature.

At the Academy, drivers propel from 0 to 60 mph in just 3.7 seconds. They also record their top speeds and best lap times.

Afterward, they post their top performances to a digital leaderboard and compete amongst each other for the all-time record.

Next year we'll invite the top five leaders of each category to come back and compete in the 3POINT7 Masters Series.